About the Project
Change often begins with clarity. You see your work more fully, understand your purpose, and notice the way your business needs to evolve online. That’s exactly what Upper Limbs & Beyond recognised with their website.
For years, Upper Limbs & Things was known for its trusted care, supporting local patients with hand injuries, post-surgery recovery, and lymphoedema treatment. As the clinic grew, so did its identity. The name, brand, and digital presence needed to evolve to match the high standard of care already being delivered.
Why the Website Refresh for Upper Limbs & Beyond Matters
The new name, Upper Limbs & Beyond, speaks to the clinic’s expanded capabilities and whole-person approach. Our role was to update the website to reflect these changes, making sure it still felt familiar to patients while aligning with the new brand identity.
We adjusted the colour palette to create a calm, clean, and approachable feel. We added the new logo across the site to ensure consistency. Additionally, we updated staff images to provide an accurate reflection of the team. We also made subtle edits to headings and copy, letting the new name and tone flow naturally through the content. The goal was to preserve the existing structure while allowing the refreshed identity to shine through.
There was no major restructure or disruption, just a steady, thoughtful update that makes visiting the site feel as reassuring as walking into the clinic.
What Patients See, and What They Feel
When dealing with pain, reduced mobility, or swelling, the process of seeking help can feel daunting. The last thing you need is a website that’s hard to navigate or out of date.
This is why thoughtful updates matter. It’s not just about how the site looks, it’s about removing barriers to care. Hand therapy is highly specialised, and lymphoedema management even more so. Many patients arrive with a referral but little understanding of what to expect next. A well-organised website can help bridge that gap. It quietly informs, reduces uncertainty, and reassures visitors that they’re in the right place.
That’s what the new site does now. It brings everything into alignment, just like the care they offer every day.
Small Updates, Big Reassurance
Sometimes, it only takes a few thoughtful changes to restore balance. Upper Limbs & Beyond now has a site that’s in alignment with their purpose, their people, and their patients.
Explore the updated Upper Limbs & Beyond website today.
Why Choose Beetle Digital?
- Expertise in Copywriting: Ensuring all content shows accurate information regarding client industry regulations.
- Tailored Solutions: Customised to meet the specific needs of Razor Demolition & Asbestos Removal Services.
- Ongoing Support: Continued support post-launch to ensure the website's success.
Looking to align your website with your customers? Let’s talk.
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